URL to your LinkedIn profile, use the “Other” box to add keywords you’re utilizing for your projects to take advantage of the juice this social media haven has with Google. From there, use the keywords from your “other” box for the titles and page headers on the other web properties of your brand. This should effectively increase rankings. 3. Put LinkedIn’s “Groups” Feature To Work Start a LinkedIn group and launch a value-added email campaign that reaches a user base composed of your target market. Your membership can potentially grow well into the thousands, and they’ll all be invested in your area of interest. The potential here goes without saying, but the viral possibilities are significant, and crowd sourcing with your group can elevate your brand and the individual projects you may be focused upon under its umbrella. The “groups” feature is key in LinkedIn marketing secrets that will help you build a rock solid foundation for your marketing campaigns.