When you think about the opportunity to make money from an online business, you should get excited. From the comfort of your home, you can sell digital information products and create passive income — you literally can make money while you sleep. 2.5 billion people worldwide log onto the Internet every day and that number will only increase as the world grows, and access grows in different countries.

While the opportunity to earn an income online is real, most people that start an online business quit before they reach $1,000 in income. There are many online businesses and entrepreneurs talking about the same things and going after the same audience. If you want to make sustainable income in your online business, make sure you have mastered these six areas.

Related: How to Maximize Your Online Sales Leads
1. Your website is confusing.

When someone comes to your website, you have about seven to thirty-seven seconds to convince them to stay and look around. If your website is too confusing, they are gone and possibly forever. A simple and clean website without too many tabs is the best for conversions. It should be very clear what you want people to do once they visit your website.
2. Your about page turns people off.

More than anything, people are looking for a real connection. One of the best places to make that connection is on your about page. When you write your about page in the third person, and make it one long lost of your accomplishments, you miss the chance to make that connection. Most people will know you wrote your about page, so they will think you’re putting yourself on a pedestal. Write your about page in the first person and tell the story behind your business — you will make a connection that turns into business later.
3. You are not building your email list.

Nowadays, building a huge social media following and social media marketing are a priority. While social media plays a huge role in marketing and in business today, it is not the best way to build your audience online. When you rely on social media, you are setting yourself up disappointment when the social media platforms decide to make a change. When someone is signed up for your email list, you have a more intimate and controllable opportunity to talk to them. The organic reach of email is a lot higher than social media.

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