You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week. How Much Self-Promotion is Too Much?
I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on.
The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.All of your content can be valuable and increase your social media presence if you speak authentically to your followers.
You’re not just entertaining them – you’re increasing the odds that they’ll like or comment on your post and share it with their followers.Get to Know Your Followers
Part of a good strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and:• Accept relevant follower requests • Look for people in your target audience to follow/Like • Like, retweet and share others’ content you enjoyed • Comment back to followers who leave you comments Building trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand.
If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy.Access is Everything