- Create a Brand Identity Naturally a successful blog will help people become familiar with your company name. So can mailings of business cards, or passing out those free pens with your contact info on them. The advantage of blogging is you can project an entire image – let people know who you are, not just what your name is. The variety of topics shown on the front page; the assortment of images and graphics included; and the design of the blog all come together to create a whole image of your company. Example: GE corporate blog projects a progressive, industrial, technological image helping consumers to see them as more than just home lighting solutions.
- Increase Your Customer Base A blog should be designed not only for appeal to your existing customer base, but your potential customer base. Include news, stories, advice or tips and tricks that will entice a wide variety of people to read your blog. Example: Southwest Airlines blog contains more human interest stories provided by their employees than actual company news. This kind of fun and personal approach can attract readers who were not previously customers (with the opportunity to win them over).
- Gather Customer Feedback Just because it’s your blog doesn’t mean you have to do all the talking. Encouraging consumer input – either by comments or guest posts – can be a great way to measure you customer satisfaction, and collect innovative ideas from those who actually use your products or services. Example: Friskers bloggers are very interactive with the readers. They are encouraged to participate and promote – and they do!
- Establish Authority and Credibility A corporate blog should talk about more than the corporation. It should talk about the industry, the uses of the products or services, and the lifestyle (or business) of the costumers. It can establish that this company belongs in this business; it shows people you know what you are doing in this business. Example: Manpower, a company specializing in workforce solutions has several blogs. One of them is dedicated to employment and workforce law – demonstrating knowledge in a highly technical area of their specialty.
- Build a Community Customers at the local coffee shop, bar, or diner aren’t just there because of what is being served – it’s the place to ‘hang out’. Blogs that incorporate forums, showcase readers, and encourage interaction between readers can become an online ‘place to hang out’. Example: Caterpillar has created a highly successful B2B blog through fostering a sense of community. These are just a few examples in an ever-expanding list of successful corporate blogging stories. As one final note, consider that the vast majority success stories are found in the technology sector. This is a good indication that one secret to successful corporate blogging lies in a deep understanding of the diverse capabilities of the blogging technology itself. But you needn’t do it by yourself . There are specialist companies that could assist you build the online framework, maintain it and also procure content, including text, audio, video and infographics for your corporate blog , either from your internal resources or from paid subject matter experts and consumers of your company’s product and services. One of such companies is , xceedia media who undertake jobs such as this worldwide .
- you may contact
- xceedia media at email@example.com giving them your requirements.
Spot the difference between these two questions: “Why does my company need a corporate blog?” “Why does my company need to converse with customers?” The truth is, there’s no difference; by opting not to run a corporate blog, a company is shunning the opportunity to engage with its target audience in the most meaningful, sustainable way possible: by conversing, sharing, informing, entertaining and, most importantly, listening. Social media sites such as Facebook, Twitter, LinkedIn, YouTube and MySpace began as ways for people to network with friends, connect with kindred spirits, or lose themselves in an ocean of information. But it is blogging that is the beating heart of social media, because it was blogging that empowered people globally to become contributors of information, rather than passive consumers of it. Here are 5 critical goals that corporate blogging can help you achieve with examples of some of the most successful corporate blogs.